Companies I've helped with positioning
Four weeks from now, you could be making decisions based on what your customers actually said, instead of what the room assumed.
Because great marketing isn't invented. It's overheard.
Companies I've helped with positioning
Your marketing is based on opinions and competitors. And none of it really lands.
Imagine if you knew
Who your best customers are
How they shop for solutions like yours
What they decide on
And why they chose you over others
This gives you alignment, confidence, and a repeatable system to run and iterate on.
In four weeks we find the customers worth winning, I run 10+ interviews myself, and we turn what they actually say into positioning, a GTM plan, and experiments you can run.
Includes a goal-setting session. Interviews and system setup run by me. And enablement workshops with your team.
Book a discovery callWhat you walk away with
Built from real transcripts, not a workshop whiteboard. The kind of alignment that survives the room it was made in.
I pick the segment, run the calls, and pull out the patterns. You're not buying a framework. You're buying someone to do the part nobody enjoys.
Your interviews and positioning loaded in, so your team drafts assets in your customers' language instead of guessing at it.
Prioritized positioning, product, and marketing bets and a framework to keep running and measuring them after the sprint ends.
"Dmytro has extensive knowledge of how to build a comprehensive ICP framework through research and creating the corresponding messaging canvas. If you need to understand who your customer is, then Dmytro would be a great addition to any business."
"Motivated, passionate and result-oriented young man. With empathy and great people skills. But most importantly — he achieves the results. Independently."
"Dmytro's creative prowess is unparalleled. Time and time again, he surprised our team with creative approaches and ways to solve given problems that not only captured our target audience's attention but also fostered meaningful engagement."
We dig through your customer base to find who pays best, stays longest, and is genuinely good to work with. That segment becomes the focus. This is where the swiss-army-knife problem starts to break.
I write the script, run the calls, transcribe, and structure the patterns: pains, triggers, and the exact words your customers use. I teach your team to run the next ones, so the engine doesn't leave when I do.
We get a clear picture of the ICP, their pains, and their buying process. So we know who to find, what actually matters to them, and where to put your message to get noticed. These are the foundations of every GTM.
One or two workshops to get the team aligned on what we found, then a backlog of positioning, product, and marketing hypotheses: prioritized, measurable, and ready to test over the next few months.
I build a Claude Code system that knows everything about your project and your customers. So you can validate ideas against direct customer quotes, and create materials that stay relevant across different roles, consistently.
Most consultants do the last 10%. A clean landing page and an ICP doc that quietly dies in Google Drive. I do the part most people skip: talk to your customers, get the team aligned, and hand you bets you can act on.
Book a discovery callYour growth stalled somewhere on the way to $10M ARR, and you can't say exactly why.
You keep changing your positioning every 6 months, and it still doesn't land.
You're trying to serve every segment at once and can't keep up with any of them, but cutting one feels terrifying.
Your marketing is mostly copying competitors.
Your team quietly disagrees about who the customer even is.
Your roadmap is built on the most vocal support requests.
I run Good Damn Research and currently lead PMM at MacPaw. I've been working with GTM for B2B startups and scale-ups for 10 years and saw the good, the bad, and the ugly of it. From delivering 1500% ROMI to seeing positioning work dying on G-Drive. Now I want to help more founders set the foundation right and unblock growth.
Marketing should be unique, but it's not built on someone's genius. It's built on deep customer understanding. The randomness you're feeling isn't a tactics problem. It's an evidence problem. Specificity breeds creativity.
Four weeks from now, you could be making decisions based on what your customers actually said, instead of what the room assumed.
Includes a goal-setting session. Interviews and system setup run by me. And enablement workshops with your team.