I build GTM based on customer evidence to help B2B SaaS founders break through a plateau on their way to $10M ARR.
Because great marketing isn't invented. It's overheard.
Companies I've helped with customer research
You've tried the tactics everyone recommends. More content. More ads. A fresh positioning doc every quarter.
Some months work. Most don't, and nothing compounds. So you change the tactic again, and the randomness just resets.
Almost all of it runs on opinions of what you think customers want. What worked for a company you admire. Whatever the loudest voice in the last meeting argued for.
Your customers already hold the answer, but almost nobody does the slow, unglamorous work of going to get it. That's the work I do.
Your growth stalled somewhere on the way to $10M ARR, and you can't say exactly why.
You keep changing your positioning every 6 months, and it still doesn't land.
You're trying to serve every segment at once and can't keep up with any of them, but cutting one feels terrifying.
Your marketing is mostly copying competitors.
Your team quietly disagrees about who the customer even is.
You make roadmap and campaign calls on gut, then hope they were right.
Six weeks. We find the customers worth winning, I run 10+ interviews myself, and we turn what they actually say into positioning, a GTM plan, and experiments you can run.
Founding-client rate of €6,000–7,000 is available now in exchange for a testimonial and permission to share the results.
After the sprint, an optional €2,000/month retainer: I keep measuring the experiments, kill what isn't working, and help you form the next round of bets.
Book a discovery callWhat you walk away with
I pick the segment with you, write the script, run the calls, and pull out the patterns. You're not buying a framework. You're buying someone to do the part nobody enjoys.
Built from real transcripts, not a workshop whiteboard. The kind of alignment that survives the room it was made in.
Recordings, transcripts, and tagged insight you can search later — instead of re-litigating from memory six months from now.
Your interviews and positioning loaded in, so your team drafts assets in your customers' language instead of guessing at it.
Prioritized positioning, product, and marketing bets and a framework to keep running and measuring them after the sprint ends.
"Dmytro has extensive knowledge of how to build a comprehensive ICP framework through research and creating the corresponding messaging canvas. If you need to understand who your customer is, then Dmytro would be a great addition to any business."
"It was great to have such a strong leader as Dmytro on our team. Motivated, passionate and result-oriented young man. With empathy and great people skills. But most importantly — he achieves the results. Independently."
"Dmytro's creative prowess is unparalleled. Time and time again, he surprised our team with creative approaches and ways to solve given problems that not only captured our target audience's attention but also fostered meaningful engagement."
We name the one decision you're stuck on and the questions worth answering to make it. Then we scope the length based on what data you already have. No fishing expeditions.
We dig through your customer base to find who pays best, stays longest, and is genuinely good to work with. That segment becomes the focus. This is where the swiss-army-knife problem starts to break.
I write the script, run the calls, transcribe, and structure the patterns: pains, triggers, and the exact words your customers use. I teach your team to run the next ones, so the engine doesn't leave when I do.
We get a clear picture of the ICP, their decision criteria, and their buying channels. So we know who to find, what actually matters to them, and where to put your message to get noticed. These are the foundations of every GTM.
One or two workshops to get the team aligned on what we found, then a backlog of positioning, product, and marketing hypotheses: prioritized, measurable, and ready to test over the next few months. On retainer, we keep score together.
I build a Claude Code system that knows everything about your project and your customers. So you can validate ideas against direct customer quotes, and create materials that stay relevant across different roles, consistently.
Most consultants do the last 10%. A clean landing page and an ICP doc that quietly dies in Google Drive. I do the part most people skip: talk to your customers, get the team aligned, and hand you bets you can act on.
Book a discovery callWe agree with key stakeholders on what we want to know and commit to acting on that data. If there's no alignment, it's just a waste of time.
The devil is in the details of asking the right questions and listening. The uncomfortable, time-eating work is exactly the work you're hiring me for.
The Claude agent with customer insights, the experimentation frameworks. Your team can keep on going.
I run Good Damn Research and currently lead PMM at MacPaw. I've been working with GTM for B2B startups and scale-ups for 10 years and saw the good, the bad, and the ugly of it. From delivering 1500% ROMI to seeing positioning work dying on G-Drive. Now I want to help more founders set the foundation right and unblock growth.
Marketing should be unique, but it's not built on someone's genius. It's built on deep customer understanding. The randomness you're feeling isn't a tactics problem. It's an evidence problem. Specificity breeds creativity.
Six weeks from now, you could be making decisions off what your customers actually said, instead of what the room assumed.
Founding-client rate €6,000–7,000 in exchange for a case study. Optional €2,000/month retainer after.
