Companies I've helped with customer research before
Companies I've helped with customer research before
The GTM Clarity Sprint is for you if
Your growth has stuck around±$500K-1M ARR
Your product and marketing teams feel lost about strategy
Your roadmap is built based on feature requests, with no proactive innovation
The process
Step 1
Align on goals and deliverables
We clearly define the goal, the questions we want to answer, and the scope of information we need for that. At this stage, we make sure everyone is in line and every step is clear. We will also estimate sprint length based on which data is already available to us.
Step 3
Talk to customers, map ICP, Positioning, and Buyer Journey
This is the most labor-intensive stage where we interview, transcribe, and structure insights from our target customers. I personally run 10 interviews and teach your team in case we need more interviews.As a result, we'll have our ICP, their needs, and our positioning opportunities to win this segment.
Most consultants do the final 10-20%. Put together a nice landing page, an ICP doc, etc.
I do the dirty work that no one takes the risk of doing. Because that's where alignment and change comes from.
How my approach differs
We align upfront with key stakeholders so everyone is committed to action.
I do the thing and walk you through it. Not just repeat the books.
We tackle the areas that most consultants avoid, as they are too custom.
To make sure our sprint is successful
We need to cover the elements of successful change management together. Your contribution is vital.
FAQ
Why you, instead of other GTM experts?
Most experts and consultants build positioning based on your input about your target customers. It means the results depend on how well you define your customers and represent them.
But that is exactly the area I see most teams struggle with. Having a clear picture of your customer map and understanding them is the toughest job. This task is nuanced, much harder to sell, and to execute. But if done right, it’s 10X more impactful than just some homepage positioning.
And that’s what I help figure out.What's required of me?
To run a successful sprint, I’ll need access to key information about your business and customers. I’ll be doing my own research and will run 10 interviews myself, but your team is expected to contribute. If there is any critical data missing, I’ll ask to find it. Also, you’d ideally want a person (or people) who will take over the interviews after my initial 10. So, involvement from the team is crucial.
Can I be present at the interviews?
It depends. If you're the founder and have a direct relationship with the customer, it’s best not to join — they’re more likely to edit their answers.
If you join as “just another team member,” it can work. But we must follow strict rules to avoid bias.
If you want to observe without influencing, I can set up an internal live stream.Which customers should I choose for interviews?
I'll guide the selection. We should speak with your highest-value customers who are enjoyable to work with. Importantly, the group needs to be similar as variety dilutes insights. We'll aim for a focused segment.
How many customers do we need to reach out to?
Depends on how close you or your team are to the customers. If it's a close relationship through customer success, 15-20 people should be enough to land 8-10 interviews. If it's a PLG motion with no direct contact, we may need 100-200 contacts to land 10 interviews.
Do you have a money back guarantee?
Yes. If, after the goal-setting and alignment phase, you feel like not moving forward, I'll give your money back.
Is the discovery call free?
Yes, we'll talk about your needs and challenges and see if I'm the right person to help. That's free of charge.
Companies I've helped with customer research before