We all know we need to talk to customers. But in reality...
It's hard to pull away resources from revenue-generating activities
Trying to earn some money today will always take priority. Talking to customers gets constantly postponed.
It's unclear what exactly to ask during interviews
Talking to customers about what? Which customers? It is confusing when you're starting out.
Interviews die on Google Drive with no clear next steps
Interviews often turn into a nice presentation, but nothing more. No clarity in actions, no value added.
Get your entry ticket to customer insights without shifting your team's focus
A 5-week sprint for you to see the value customer research can bring to your business
Companies I've helped with customer research before
Companies I've helped with customer research before
What does the sprint look like?
Insights & Deliverables
💡 Insights you get
● Goals, pains, and aspirations of your target audience.
● Which pains do you solve, and how exactly?
● What are your strong and weak points?
● Why do people choose you over your competitors?
● How does the decision-making process look like and who’s involved?
● Where does your target audience hangs out?
📚 Deliverables you keep
● Audio recordings and transcriptions of the interviews that you can re-listen to or re-read
● Knowledge base with insights from your customers that are topic-coded and easy to navigate
● Positioning canvas with mapped insights and conclusions
● Backlog of ideas and experiments to try with your team
👋 Hi, I'm Dmytro
I've been doing marketing for SaaS companies for almost 10 years.
I've seen companies struggling with clarity and confidence to move forward. I've struggled with it too.
And I've seen firsthand how even a short customer research sprint can bring a ton of clarity and make your team excited and full of creative ideas. I've executed it firsthand many times. It always makes the difference.
And I'll be glad to make the same damn difference for your company too.
FAQ
What's required of me?
To run an efficient Clarity Sprint, I’ll need background on your business so I don’t start from zero. I’ll do my homework, but expect questions I may ask you or anyone else on your team who understands the business. I'll do my homework, but I'll likely have some questions that I should be able to ask you or any other person in your company who knows the context.
Also, to run customer interviews, I need access to customers. I don't need all the data you have on them, but I should be able to assist you in picking the right customers and being able to reach out to them.Can I be present at the interviews?
It depends. If you're the founder and have a direct relationship with the customer, it’s best not to join — they’re more likely to edit their answers.
If you join as “just another team member,” it can work. But we must follow strict rules to avoid bias.
If you want to observe without influencing, I can set up an internal live stream.Which customers should I choose for interviews?
I'll guide the selection. We should speak with your highest-value customers who are enjoyable to work with. Importantly, the group needs to be similar as variety dilutes insights. We'll aim for a focused segment.
How many customers do we need to reach out to?
Depends on how close you or your team are to the customers. If it's a close relationship through customer success, 15-20 people should be enough to land 8-10 interviews. If it's a PLG motion with no direct contact, we may need 100 contacts.
Do you have a money back guarantee?
Yes. If after two interviews you feel it's not clicking, you'll get a full refund.
Is the discovery call free?
Yes, we'll talk about your needs and challenges and see if I'm the right person to help. That's free of charge.
Get your entry ticket to customer insights without shifting your team's focus
A 5-week sprint for you to see the value customer research can bring to your business
Companies I've helped with customer research before